INVESTING (RE)IMAGINED AS A JOURNEY THROUGH SPACE
In order to have a healthy financial future is important to start investing sooner rather than later. However for first time investors, getting started can feel like an unpleasant chore.
Velocity is mobile app for millennials that makes micro investing engaging and informative by framing it as a journey through space.
Role: UX / UI
Timeline: 2 weeks
Skills: UX/UI, User Research, Storyboarding, Prototyping, Typography, Color, Motion, Composition, Agile Methodology
But why are they not investing?
How do millennials think and feel about investing?
What patterns exist around how millennials feel about investing?
THE USER NEEDS HELP WITH...
FINDING A STARTING POINT
"I've been interested in investing but I'm not sure where to start."
- Graham, 27 Consultant
“I think I should be investing, but I’m scared that I will make the wrong choice.”
- Lili, 22 Sales Associate
UNDERSTANDING POTENIAL IMAPCT
"It's hard to imagine what the worth of 10 dollars could be in 20 years."
- Richard, 26 Engineer
How could someone navigate a potential flow?
Translating Sketch files to code.
Exploring a retro inspired astronomy aesthetic.
Exploring a design without an avatar.
MY REDESIGN RESPONSE...
Less emoji more 2001 Space Odyssey.
ORIENT FOR ACTION
For new investors knowing where to start can be a challenge.
The home screen orients the user by displaying where the user is (with the space avatar showing current value), where they are headed (with the moon representing future value), and how to take action (with the pulsing invest button).
New investors feel anxiety when it comes to investing and they want to make sure they are doing the right thing.
After investing a message of encouragement appears, that shows the user they are on track. The animation is playful and users feels a sense of gratification for what they have accomplished.
MAKE THE FUTURE TANGIBLE
Users want to know how their small investments can have long term impact.
An interactive graph that displays future value in a way that is fun and a playful.