INVESTING (RE)IMAGINED AS A JOURNEY THROUGH SPACE

 

The Problem

In order to have a healthy financial future is important to start investing sooner rather than later. However for first time investors, getting started can feel like an unpleasant chore.

The Solution

Velocity is mobile app for millennials that makes micro investing engaging and informative by framing it as a journey through space.

 

Role: UX / UI 

Timeline: 2 weeks

Skills: UX/UI, User Research, Storyboarding, Prototyping, Typography, Color, Motion, Composition, Agile Methodology 


 

MY PROCESS

 
 
 

DISCOVERY PHASE

 

But why are they not investing?

 

INTERVIEWS

How do millennials think and feel about investing?

 

SYNTHESIS PHASE

What patterns exist around how millennials feel about investing?

 

THE USER NEEDS HELP WITH... 

 
 
 

FINDING A STARTING POINT

"I've been interested in investing but I'm not sure where to start."

- Graham, 27 Consultant

FEELING ENCOURAGED

“I think I should be investing, but I’m scared that I will make the wrong choice.”

- Lili, 22 Sales Associate  

UNDERSTANDING POTENIAL IMAPCT

"It's hard to imagine what the worth of 10 dollars could be in 20 years."

- Richard, 26 Engineer

 
 
 
 

OPPORTUNITY

 
 
 
 
 

IDEATION

 
 
 
 
 
 
 

STORYBOARD

How could someone navigate a potential flow? 

 
 
 
 

ITERATION ONE 

Translating Sketch files to code.

 
 
 
 
 
 
 

ITERATION TWO

Exploring a retro inspired astronomy aesthetic.

 
 
 
 
 

ITERATION THREE

Exploring a design without an avatar.

 
 
 
 
 

TESTING

 
 

MY REDESIGN RESPONSE...

Less emoji more 2001 Space Odyssey.

 
 
 
 
 

MOOD BOARD

 
 
 

VISUAL SYSTEM

 
 
 

FINNAL CONCEPT

 
 

ORIENT FOR ACTION

USER NEED

For new investors knowing where to start can be a challenge.

RESPONSE 

The home screen orients the user by displaying where the user is (with the space avatar showing current value), where they are headed (with the moon representing future value), and how to take action (with the pulsing invest button).

 
 

CELEBRATE THE
SMALL WINS

USER NEED

New investors feel anxiety when it comes to investing and they want to make sure they are doing the right thing.

RESPONSE 

After investing a message of encouragement appears, that shows the user they are on track. The animation is playful and users feels a sense of gratification for what they have accomplished. 

 
 
 
 

MAKE THE FUTURE TANGIBLE

USER NEED

Users want to know how their small investments can have long term impact. 

RESPONSE

An interactive graph that displays future value in a way that is fun and a playful.