(RE)THINKING THE IKEA SHOPPING EXPERIENCE
IKEA is known for providing its customers with great design at affordable prices. However the overall shopping experience comes at a cost to the user. Long lines, forgotten tags, and confusing carts can be a challenge for even the savviest of shoppers.
A pop-up retail experience for the urban shopper, that includes a mobile app and smart tag system that allows for easy mobile checkout and delivery.
Role: Interaction Designer with Matt Mitchell & Sarah Ludwig
Timeline: 5 weeks
Skills: UX / UI, User Research, Ideation, Journey Mapping, physical prototyping, mobile prototyping
UNDERSTANDING THE CONTEXT
To get a better sense of what exists in the IKEA ecosystem, we mapped out...
- External enablers
- Touch points
What it like to shop at IKEA?
We found that...
1. Customers struggled to move bulky carts.
2. Customers had to unpack dozens of items they wanted to purchase.
Carts are frustrating
HOW MIGHT WE
Eliminate carts from the shopping experience?
What if you could touch items and checkout with your phone?
How can we invite touch?
IKEA TAG PROTOTYPE
How could the tags be experienced?
TESTING IN A SHOWROOM
What we did
We created a showroom and observed people try out the tag system.
What we learned
The user was unsure, that touched items were added to their phone. There needed to be stronger feedback between the tag and the user.
TAG ITERATIONS / Moving from touch to tap.
The user wants to understand how they could use their phone with the tag system.
we designed a tag to include iconography as well as text that invited the user to tap their phone to the tag.
MOBILE APP ITERATION
With the tap interaction in mind, I sketched out a flow and translated them into higher fidelity screens for the prototype.
FINAL APP CONCEPT
PROMPT AND FEEDBACK
The user wants to know how to add items and be notified once the item is added.
Intro animation that signifies to the user to tap the same icon displayed on the tags. Once tapped, sound and the appearance of the item signifies that it has been added.
SHIPPING AND CHECKOUT
Because the user is adding items with their phone, they expect to be able to checkout with their phone as well.
Shipping and pickup feature is added, as well as mobile payment.