Alberto Ishida
Alberto Ishida
Screen+Shot+2016-06-22+at+9.58.03+PM.png

HYPERLOOP
Experience Design | UX Storytelling
Transportation

 

(RE)IMAGINING TRAVEL

 

THE OBJECTIVE

Use the UX design process and storytelling to demonstrate how  a traveler could experience Hyperloop. 

THE OUTCOME

We created a 3 min concept video that tells the story of how Hyperloop impacts the life of a working mother who commutes between LA and SF. We also prototyped and presented five touchpoints that support her journey.   

 

Role: UX Designer, with Matt Mitchell & Natasha Noltimier

Timeline: 6 weeks

Skills: User Research, Ideation, Journey Mapping, Wireframing, Prototyping, Storytelling
 


 
 

HOW DO PEOPLE EXPERIENCE TRAVEL TODAY?

Pain points when it comes to travel...

ANXIETY

Pre-Travel

DISCOMFORT

During Travel

FATIGUE

Post Travel

 

IDENTIFYING OPPORTUNITY

Hyperloop is a new form of transport by Elon Musk that proposes the ability to travel between LA and SF in 30 min, for $20.

 
 

How could people experience Hyperloop? 

Mapping the traveler's thoughts, feelings, and actions.

 

OPPORTUNITIES

  • How might we reduce the anxiety for first time users?
  • How might we personalize the Hyperloop experience?
  • How might we make the experience prior to travel more interactive. 
 

IDEATION

 
 

PROTOTYPING

Mobile App, Kiosk, and Google Maps integration 

 
 
 

STORYBOARD

Connecting you to what matters

 
 
 
 

CONCEPT VIDEO

Bringing the story to life 

 
 
 
 
 
 

FINAL TOUCHPOINTS

Supporting the traveler with...

 

GUIDANCE  |  Pre-Travel 

ACCESS  |  At the station 

UPDATES  |  Pre-Board 

RECHARGING AND RELAXATION  | Traveling 

STRESS FREE TRANSITION  |  Post-Travel 

PERSONAL CONNECTION  |  Home